The Golden Egg is a highly prestigious award across all of Scandinavia, bringing recognition not only to the advertising agency that produced the winning contribution but also for the company behind the advertising.
The ASSA ABLOY strategic marketing book Creative Locking is one of the nominated contributions for best advertising in the business-to-business category. Creative Locking is an elegant, high-quality coffee-table book, perfect as a gift as well as being a way of proving ASSA ABLOY’s leadership as a provider of security-related products.
The initiative to produce a book was a response to findings that architects and construction companies do not initially focus enough on security when they design or construct a building, and that architects consider security to be of lower importance when designing a building.
The book aims to place locks and security higher in the consciousness of the target groups – those with influence in the design and building processes – and give ASSA ABLOY a stronger position as the leading force within locks and security solutions.
Mariann Eriksson, ASSA ABLOY Corporate Communications Manager, says it is an honor to be nominated, especially for Åke Sund (Executive Vice President, Market and Business Development) and Jeanette Kronholm (Project Manager) who created the book together with Bodén & Co.
This is the 44th year for the Golden Egg awards, which will be presented in Stockholm on April 6. The Golden Eggs recognize the truth that behind every brave advertising agency is a brave advertising buyer.